We’ve been getting more orders than ever before for our range of dehydrated powders, including:
Adding a scoop of these powders to you snack bar, cereal, crackers, or soup will not only enhance the color and flavor, but boost the nutritional content — And that’s something that your customer wants.
In this article, we are going to take a closer look at how dehydrated powders, like beet powder, became a favorite among healthy consumers and how you can stay ahead of the trend by incorporating these into your food manufacturing.
Unfortunately, the food industry is known for using additives and artificial dyes in virtually every type of product — from candy and cereal to sauces and meats. The most popular FDA-approved dyes are Red 40, Blue 1, and Yellow 5, but in total, there are currently nine FDA-approved artificial food coloring agents, including:
According to data from the FDA, the use of artificial food coloring increased from 12 to 68 mg per person per day from 1950 to 2012.
One thing is becoming clearer and clearer, as the food industry evolves: consumers do not want to consume artificial ingredients. This includes dyes and food coloring like Red 40. Consumers, especially younger shoppers, make it a habit to turn a package over and read the label before buying a product.
There is strong scientific evidence that being exposed to these dyes can lead to health problems, particularly amongst children. For example, the link between artificial food coloring and attention-deficit/hyperactivity disorder symptoms are well documented.
At Seawind, that’s why we use the approach of nothing added. Our beet powder will make your pasta bright purple. Our spinach powder will color your smoothie bright green. Our tomato powder will give your soup a warm harvest orange color that pops. And, our pumpkin powder will bring you back to your cherished holiday memories, while adding nutrition, not chemicals.
Consumers, especially millennials with children, are more aware of the danger in food packaging and are making it a habit to turn a package over and read the label before buying a product.
If you are looking for a certain color or hue for your product, why not opt for a natural solution and use one of mother nature’s pigments? Bright oranges, greens, and purples are available in wholesale powder form, thanks to companies like Seawind, selling dehydrated vegetable powders.
There is an increased interest in powders made with superfoods like beets. Beets are hot. They’re trending. To many young consumers, beets have a healthy halo floating above them. And people want to consume something that they know is good for them. Across the United States, this root vegetable is finding a home in virtually every health food snack. There are beet flavored puffs, beet chips, beet thins, and superfood beet powder.
So why are people going loco for beet powder?
Because the benefits of beet powder are impressive.
Regularly consuming vegetables, like beets, can help improve cardiovascular health, and oxidative stress and inflammation. The applications for beet powder range from cereals, snacks, and smoothies to beverages, supplements, and other products. Seawind’s wholesale beet powder is made from 100% beets. That means it’s vegan, gluten-free, dairy free, non-GMO, with 0g added sugar.
Color your next product with natural hues using beet powder, spinach powder, pumpkin, or tomato powder. We created these ingredients with you in mind. Choose Seawind ingredients to add color and flavor to any number of products including:
Spinach powder is a powerhouse superfood. In a powdered form, it’s loaded with nutrients, flavonoids, antioxidants, and antimicrobials.
In a market where consumers are shifting towards more vegan-friendly food options, spinach powder is in high demand. The powder can be mixed with other foods to enhance the color or nutritional content. For consumers who are concerned about getting the most nutrients as possible from their food or drink, spinach powder is a great option. It’s easy to mix in, high in nutritional content, and brightens up the color of a food product.
The advantages of using Seawind’s dehydrated spinach powder:
Seawind’s wholesale spinach powder is a great way to add a fresh taste to any recipe. Our product is available in organic or conventional options. Common ways to use spinach powder include adding it to:
Using dehydrated tomato powder for added flavor, nutrients, and coloring isn’t only a trend, it’s economical. Tomato powder has a longer shelf life than frozen or refrigerated ingredients while still packing in vital vitamins and minerals.
According to the GNT Color Group, shoppers gravitate towards food and drinks that are derived from raw materials in nature. In a world dominated by social media and a fast lifestyle, consumers are craving to reconnect with the natural world. Natural food options offer an easy way for people to be healthy, support the planet, and use their food choices as a way to express their individuality.
What is pumpkin powder good for?
Pretty much everything. All year round, organic and conventional pumpkin powder can provide a powerful source of antioxidants, proteins and vitamins. According to BusinessWire, the pumpkin powder market will continue to grow due to new norms around eating healthy, nutritional food.
The pumpkin powder market is biggest among the following industries: